The 30% Club: Why These Chinese Founders Are Running Half the Staff at Double the Revenue

The first time I heard Huang Xufeng say “170 to 50,” I thought I’d misheard. “You went from 170 employees to 50,” I repeated. “And revenue went from 100 million to 300 million.” He nodded. “That’s right.” I checked my notes. Then I checked my notes again. Six months later, I heard Zhang Feng say something similar. From 5 square meters to 40 million RMB in annual revenue. From his wife spending two hours per day on data entry to twenty minutes. From a team that couldn’t scale to a business that could. ...